For several years, Seven November served as communications advisor to and national agency of record for Casey Family Programs, the nation’s largest operating foundation serving children in foster care. Our work centered on raising awareness and inspiring action to support foster families and policy improvements within the foster care system. Additionally, Susan Pierson-Brown has twice served as Interim Managing Director of Communications for the foundation.

We crafted annual strategic communications plans that incorporated messaging, public affairs, earned media, and marketing strategies targeting very specific populations.

Our national media relations work included releasing new research on the health of children in care to influence national and regional policy, as well as managing media events at the National Press Club in Washington, DC, hosting congressional briefings, and coordinating national satellite media tours.

We also led the original message development and media training of national spokespeople for Casey’s powerful initiative to reduce the number of children in foster care in the U.S. by half by the year 2020. We employed a variety of strategies and leveraged the capabilities of the in-house communications teams to bring new audiences and awareness to a perennial problem and ultimately drive change for families in care.