College Track
Elevating the national conversation around college access and completion for first-generation students of color from low-income communities.
Equipping students confronting systemic barriers to earn a bachelor’s degree in pursuit of a life of opportunity, choice, purpose, and power.
Today, only one in five first-generation college students from low-income communities will graduate from college. To our clients at College Track, that is unacceptable. The national nonprofit makes a 10-year commitment to getting these students, 99% of whom identify as non-white, to and through college so they can experience lives of opportunity, choice, and power.
Seven November served as College Track’s national agency of record for four years, advising on strategy, messaging, and national public relations. We secured College Track’s commentary in major media outlets, including CNN, the Wall Street Journal, Time, NPR, Oprah’s Book Club, US News and World Report, numerous national education-focused publications, podcasts, and conferences, and onstage at South by Southwest EDU, the nation’s premier gathering for the education community.
We partnered with College Track’s leadership, staff, and scholars to ghostwrite and place stories exemplifying the power and potential of higher education, and the perspectives of those who are the first in their families to earn their degrees, in national outlets including NPR, Hechinger Report, the 74, and Inside Higher Ed, to name a few.
A highlight of this work was collaborating with College Track’s scholars and alumni to share their stories of change in the media and on the stage, with a priority on asset-framing and ethical storytelling.